My Approach for Improvement (What & Why? → How? → Test → Iterate)
1. (Research) What problems does a potential car buyer face, and why does it matter?
– Through desk-reserach, competitive benchmarking, and customer journey mapping, I identified key friction points and usability gaps in the Budget Motors dealership website that negatively impacted user trust, satisfaction, and decision-making.
2. (Ideation & Solving the Problem) How might we address the issues faced?
– By analysing insights from both primary and secondary data, I formed hypotheses and developed UX solutions such as simplified navigation, enhanced transparency, and improved personalization. I created a high-fideilty prototype in Figma and then in Webflow based on feedback from tetsing.
3. (Testing) Which ways can we use to test our solutions?
– I validated the designs via two rounds of usability testing, assessing task completion rates, feedback sentiment, and discoverability across original and redesigned interfaces.
4. (Iteration) How can we iterate and refine our design?
– Based on qualitative and quantitative feedback, I improved visual hierarchy, CTA visibility, and mobile responsiveness. Iterative refinements were guided by UX laws (Hick’s, Fitts’, Aesthetic-Usability Effect) to better align the final prototype with user needs.
To understand my workflow and problem solving process, watch the project demonstration video, by clicking on the button below
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